Encompass easyJet's employer branding around the 'Orange Spirit' for their first-ever Apprenticeship Campaign.
"Our Ad campaign was so successful and generated a high number of applicants that we had to turn it off after only a week."
We wanted to encompass the employer branding which was focused around the 'Orange Spirit'. It’s all about big ideas and looking at things differently. Delivering for customers, being progressive and successful.
Our goal was to create content that feels authentic, just like an Instagram story, to give people a better understanding of the employer and the role. We had employees on the front lines of the business use their phones to shoot the content without any script or flashy equipment. This approach enables viewers to get a true sense of what it's like to work for easyJet, creating interest and encouraging applications.
Promote easyJet's newly introduced cabin crew apprenticeship program.
Use UGC within a sandwich Ad strategy to target parents working within the Aerospace Industry.
Employer brand awareness and oversubscribed applications for the role.
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